There are several ways in which DSM can work with you to bring your vision to fruition. Typically we work in a three-phase process:
1) Concept Study & Business Plan
2) TAPS and
The below sections clearly explain in more detail how we work within each section in terms of client expectations and work deliverables.
For the majority of our clients, this is the starting point. The Concept and Business Plan helps clients to understand the wellness market, the opportunities in their location, what type and how many facilities to build, how to position the property and appeal to the market and the financial potential of the business. The final report helps all stakeholders to understand the opportunity and the resources required.
Site Visit/Location Review
To understand the strengths and weaknesses of the property, and how it may be best utilised or converted for wellness use.
Comment on any work already completed, and the constraints that may apply moving forward.
Summation of client goals and objectives; and agreement of future aims.
Analysis of the business context, including, location; tourism profile and trends; wellness tourism statistics; consumer profiles; trends; and competitive review.
Recommend how the property may best be positioned relative to competitors, and how to take advantage of market gaps.
Review of internal strengths and weaknesses, as well as external opportunities and threats.
Overview of the recommended concept options and all related details for moving forward with a stated project.
Description of the primary and secondary target markets to whom the concept would most appeal.
In-depth market research, analysis and evaluation of branding options.
Menu of Services
Research, create and propose a full list of recommended services to be offered.
Draft an Area Program, identifying all required areas for wellness centre operation.
Identify the type, number and cost of staff required; a budget for pre-opening staffing; and assumptions for operational staffing budget.
Assumptions and budget for the type and duration of training required; and budget for pre-opening training.
Preliminary estimate of inventory budget for Specialist Operator’s equipment and Operating Supplies and Consumables.
List of any other experts that may be required, e.g., hydrothermal designers, structural engineers, wellness advisors, etc.
Recommend high-level marketing strategy based on the proposed business model and objectives.
Including all the initial hard and soft costs required to the point of Soft Opening.
Profit & Loss
Detailed fiscal projections covering the first five years of operation.
In this second phase, we work directly with the consultant team guiding the design and construction, and preparing every aspect of the property opening. We supply concrete deliverables in key areas:
Including: brand logo design and identity manual development (in collaboration with the branding agency).
Design, Construction & Fit-0ut
Including: design brief; signed-off approval of all plans and samples; room data sheets; action plan of pre-opening activity; and monthly site visit reports throughout construction and interior design.
Including: FF&E list and specifications; OS&C list and specifications; fabric item brief; supply agreements; purchasing schedule; signed-off approval for all furniture design and samples.
Including: services and products; a menu of services; membership program, and visual merchandising guidelines.
Staffing & Recruitment
Including: staffing plan; recruitment schedule; and H.R. documentation.
Including: pre-opening training plan and training manuals and materials (for each department).
Finance & Administration
Including: pre-opening budget; profit and loss projections for years 1-10; and management reporting systems.
Standard Operating Procedures
Including: creation of a standard operating policies and procedures manual.
Marketing & Sales
Including: marketing plan, marketing collateral, website and service contracts.
Phase 3: Management
DSM offers 20-year management contracts, encompassing the entire operation. Wherein we will provide all knowledge, systems, advice, training, monitoring and support, to establish and ensure successful operation of a new or existing property.
We commit to preserving and enhancing the assets of each unique property and maximising its patronage and profitability.
In general, each facility will have a General Manager (GM) who reports directly to us and is guided by DSM in all crucial areas of property management.