”Creativity is the process of having original ideas that have value. It is not random.“

Ken Robinson

DSM Process

There are several ways in which DSM can bring your vision to fruition. Our process is divided into 3 major phases, which in turn are composed of several steps with their own activities and deliverables described below.

Phase 1: Concept Study & Business Plan

For the majority of our clients, this is the starting point. The Concept and Business Plan helps clients to understand the wellness market, the opportunities in their location, what type and how many facilities to build, how to position the property and appeal to the market and the financial potential of the business.
The final report helps all stakeholders to understand the opportunity and the resources required.


  • Site visit

    To understand the strengths and weaknesses of the property, and how it may be best utilised or converted for wellness use.

  • Objectives

    Discovery and summation of client objectives.

  • Project review

    Comment on any work already completed, and the constraints that may apply moving forward.

  • Market study

    Discovery and summation of
    client objectives.

    Location tourism profile
    and trends

    Wellness tourism
    statistics, consumers
    and trends

    Competitive review

  • Positioning

    Recommend how the property may best be positioned relative to competitors, and how to take advantage of market gaps and trends.

  • SWOT Analysis

    Review of internal strengths and weaknesses, as well as external opportunities and threats.

  • Concept

    Overview of the recommended concept.

  • Target market

    Description of the primary and secondary target markets to whom the concept would most appeal.

  • Additional consultants

    List of any other experts that may be required, e.g., hydrothermal designers, etc.

  • Marketing strategy

    Recommend high-level marketing strategy based on the proposed business model.

  • Set-Up costs

    Including all the primary hard and soft costs required to the point of Soft Opening.

  • Profit & loss

    Profit and loss projections covering the first five years of operation.